The Kansas City Star newspaper has a policy that prohibits journalists from referring to the NFL team in Washington as the "Redskins".
And they are quite serious about it.
On the Star's website, kansascity.com, a search reveals that the word "Redskins" only appears about 150 times. Compare that to the New York Times website, where the word shows up 55,000 times.
Most of the results of the word "Redskins" on the Star's site is actually from wire services, so, really it isn't their own journalists writing this.
Kansas City Star's public editor Derek Donovan had this to say about the paper's policy:
"[H]ere, I also agree very strongly with The Star's longtime policy on this matter. I remain unconvinced by every argument I've ever heard that the name is not a racial epithet, plain and simple. And I'll even break my usual rule about commenting on issues outside The Star's journalism to say that I find it inconceivable that the NFL still allows such a patently offensive name and mascot to represent the league in 2012.
I almost always come down on the side of publishing a word when it's the crux of a debate (as I did here in the first paragraph). It isn't healthy for discourse to pretend any words or thoughts don't exist.
But I see no compelling reason for any publisher to reprint an egregiously offensive term as a casual matter of course."
I admire the paper's stance on this issue, after all it is 2012, but I can't help but feel how hard it is for the journalists to not print a team's name.
If the Redskins play the Chiefs or reach a Super Bowl, it will become more and more difficult to enforce such a policy, but kudos to them for trying.